Post by account_disabled on Dec 2, 2023 8:49:37 GMT
we notice very clearly that products on sale are finally displayed before the top products from the Performance Max campaign.The Max Performance campaign dedicated to sales generated approximately twice as much turnover and conversion as the main campaign during the period, and the display was boosted as we hoped!Here is what we observe as results (see screenshot above):An expenditure of €2,782, ROAS of 13.39 and a turnover of €37,258 on the Performance Max campaign dedicated to sales vs An expenditure of €1,896, ROAS of 9.10 and a turnover of €17,254 on the Performance Max common thread campaign Note that the budget spent was higher on the sales campaign because the performance clearly.
stood out from the common theme campaignAfter carrying out t Europe Cell Phone Number List his test, we therefore conclude that we should not hesitate to create several Performance Max campaigns to improve the display of certain products important to our client (such as during a sales period) and allocate a dedicated budget.4) How to relaunch an Advantage+ campaign that is struggling?I'm going to tell you about an account that we took over at the end of 2022!In the 4 months since taking over this account, we have decreased the account's CPA by 44.45%. The ROAS increased to +52.92% and the.
turnover generated by the campaigns jumped by +66.57%!What allowed us to obtain such results?A whole lot of campaign optimization work (audiences, creative, budget management)… and also the addition of an Advantage+ Shopping campaignWe launched this campaign on December 14 and until the end of the month, this campaign presented very good results:31 salesROAS of 4.79Lowest CPA on the account at €11.59Without really knowing why, this brand's Advantage+ Shopping campaign stopped working within a few weeks.During the last week of the current month.
(January), this campaign increased to 2.04 ROAS and a CPA of €22.25, which is double So, to turn around performance, David Schokkaert , Performance Manager at DHS Digital, tried something radical.He simply deactivated this campaign to recreate a completely identical new one and with the same creatives.In a few weeks, we scaled this new campaign to reach €2,261.13 in expenses, 145 sales at a CPA of €15.59 and an ROAS of 3.87 (knowing that the average of all campaigns in the account is at 3.49 ROAS).A very simple and quick change, but paying.5) Changing the optimization event to add to cart, does it work or not?To give some context, we work with a brand that markets actively in bedding. And bedding is expensive!To give you an idea, the entry-level adult mattress is €865, which means that the purchase cycle is longer than for the purchase of a pair of shoes!Overall, it's harder to sell products with a long
stood out from the common theme campaignAfter carrying out t Europe Cell Phone Number List his test, we therefore conclude that we should not hesitate to create several Performance Max campaigns to improve the display of certain products important to our client (such as during a sales period) and allocate a dedicated budget.4) How to relaunch an Advantage+ campaign that is struggling?I'm going to tell you about an account that we took over at the end of 2022!In the 4 months since taking over this account, we have decreased the account's CPA by 44.45%. The ROAS increased to +52.92% and the.
turnover generated by the campaigns jumped by +66.57%!What allowed us to obtain such results?A whole lot of campaign optimization work (audiences, creative, budget management)… and also the addition of an Advantage+ Shopping campaignWe launched this campaign on December 14 and until the end of the month, this campaign presented very good results:31 salesROAS of 4.79Lowest CPA on the account at €11.59Without really knowing why, this brand's Advantage+ Shopping campaign stopped working within a few weeks.During the last week of the current month.
(January), this campaign increased to 2.04 ROAS and a CPA of €22.25, which is double So, to turn around performance, David Schokkaert , Performance Manager at DHS Digital, tried something radical.He simply deactivated this campaign to recreate a completely identical new one and with the same creatives.In a few weeks, we scaled this new campaign to reach €2,261.13 in expenses, 145 sales at a CPA of €15.59 and an ROAS of 3.87 (knowing that the average of all campaigns in the account is at 3.49 ROAS).A very simple and quick change, but paying.5) Changing the optimization event to add to cart, does it work or not?To give some context, we work with a brand that markets actively in bedding. And bedding is expensive!To give you an idea, the entry-level adult mattress is €865, which means that the purchase cycle is longer than for the purchase of a pair of shoes!Overall, it's harder to sell products with a long
